Property photos aren’t just files — they come with usage rights that decide where and how long you can use them. For most listings this is simple, but developers, builders and architects often need broader rights. Here’s what to understand before your shoot.
What a standard listing usually covers
For a typical sale or lease campaign, images are generally licensed for:
- Real estate portals
- Your agency website
- Social media
- The property brochure
- The current sale or leasing campaign
When you may need more
Developers, builders and architects often want to use content well beyond a single campaign — for example on long-term websites, company portfolios, billboards, investor presentations, tender submissions, award entries or future project marketing. That usually calls for a broader commercial licence.
What a good agreement makes clear
- Who owns the copyright
- Who may use the images, and on which platforms
- How long the content may be used
- Whether paid advertising is included
- Whether third parties (tenants, architects, designers) need separate permission
We keep it simple
We set out clear usage terms with every commercial project, so you always know exactly what you can do with your content — no grey areas.
Questions about usage for your project? Get in touch for a quote and we’ll walk you through it.
