A well-made property video does what photos alone can’t: it moves through a home the way a buyer would, builds atmosphere, and holds attention on social media. But not every listing needs the same kind of video. Here’s a plain-English guide to the formats we produce and where each one works best.
What goes into a property video
Most property videos are short, polished promotional films rather than long documentaries. Depending on the package, they can include:
- Stabilised walkthrough footage, inside and out
- Feature-detail and lifestyle shots
- Drone footage where it adds value
- An agent introduction or “walk-and-talk”
- Music, text overlays, logo and address graphics
- Optional voice-over
Choosing the right length
Length should match where the video will be seen:
- 15–30 seconds: social media reels for Instagram, TikTok and Facebook
- 30–60 seconds: a punchy promotional video for portals and agent pages
- 60–90 seconds: a standard property film with a full walkthrough
- 1.5–3 minutes: a premium or luxury property film
One shoot, many versions
From a single shoot we can deliver several versions so your content works everywhere:
- Horizontal version for websites and portals
- Vertical version for Instagram and TikTok
- Short teaser to drive clicks
- Agent-branded and unbranded (portal-safe) versions
Which one is right for your listing?
A family home in a competitive suburb might only need a sharp 30-second reel, while a luxury property benefits from a longer cinematic film. If you’re not sure, we’ll recommend the format that suits your property and marketing plan.
Request a free quote and we’ll put together a video package that fits.
